You are selling an exercise video. Who would be your target market? Why did you select this group of consumers? Describe any particular features of your product that would interest your target market, and explain why these features are important? Defend your selection against a classmate's different choice.
Everyone else posted they would target fat people. That is a boring answer. Here's mine:
If I were making an exercise video I would market it to people who hate clowns. As the graph below illustrates, there is a substantial demographic of clown haters.
The numbers behind the graph can easily be verified by doing a simple Google image search for "clowns". The creepy, frightening, and outright perverse results are indicative of a societal discontentment towards Ronald McDonald, Pennywise, Barnum and/or Bailey, Krusty, and the rest of their ill begotten ilk.
There are currently no products specifically targeting people who hate clowns (aside from various forms of therapy), exercise videos or otherwise. An entire market share passively suffers in silence. I want to tap that potential with my exercise videos. I would tailor my training such that people would immediately begin to feel safer and more confident in the presence of clowns.
The exercise program would begin with some cardio videos so that one would be capable of running and escaping either a large group of clowns or one really aggressive one. Later in the program I would go into detail on how to take the offensive against clowns, but it's important to learn early that sometimes running away is the best course of action.
you should always run from this type of clown. no exceptions. don't be a hero.
Next I would start a strength training regimen. Clowns don't feel love or fear, but they do feel pain so it's important to make sure you inflict the largest amount possible with each punch to the face and kick to the groin. Do not feel bad about hitting a clown below the belt because they'd do the same to you.
After accumulating the necessary muscle mass, I would teach some advanced clown fighting lessons. Krav Maga, MMA, and possibly even knife and small arms training would be part of the final course so people will be prepared to dispatch clowns as efficiently as possible after finishing my exercise videos.
That's my response. It's not the funniest one, however. I think that award belongs to the following answer:
If i was to sell an excercise video my target audience would be women ages 17-40 because women are vunerable about there weight. Every women wants to look like Carmen Electra but most of us unfortunately don't ! I selected this market because women of this age are generally single , married or divorced either way they still want to know they are attractive. This would be the vital feature to selling my product is playing on that need to feel attractive. A trait that an excercise video would have is promising the "sexy apperance that every women craves".
Yes, it was posted in that color. Also, Carmen is 40 years old now, so I can't imagine the majority of women are dying to look like an ex-porn star far past her prime.
That's my response. It's not the funniest one, however. I think that award belongs to the following answer:
If i was to sell an excercise video my target audience would be women ages 17-40 because women are vunerable about there weight. Every women wants to look like Carmen Electra but most of us unfortunately don't ! I selected this market because women of this age are generally single , married or divorced either way they still want to know they are attractive. This would be the vital feature to selling my product is playing on that need to feel attractive. A trait that an excercise video would have is promising the "sexy apperance that every women craves".
Yes, it was posted in that color. Also, Carmen is 40 years old now, so I can't imagine the majority of women are dying to look like an ex-porn star far past her prime.
No comments:
Post a Comment